Branding

Branding cacti graphic

Many clients and design firms alike view branding as a logo, color palette, or tag line. But at Palmo Inc., while we certainly handle each of these components, we never stop reminding clients that branding is much more than identity alone. Rather, branding is everything you do that communicates with or touches a customer or stakeholder.

We've helped clients with branding assignments across a wide gamut, from the traditional identity elements to the not so traditional:

  • Theme lines
  • Logo development or refresh
  • Identity systems, including brand standards
  • Branding of internal programs, such as quality and organizational development
  • Customer-facing materials, such as welcome kits and product applications
  • Service programs for customer-facing personnel